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October 2008 Customers are often the best and least used source of critical business information. Jeri Meola shares great tips and techniques for talking and listening to the customer. Engaging the customer can help you to identify problems, develop new services or products, and learn why customers stay or why they leave. Jeri is nationally recognized in her industry so this is a conversation you won’t want to miss! September 2008 August 2008 What is lean manufacturing? Can you apply the principles to a service business? What are the benefits of going lean? You will learn the answers to these questions and more in our next podcast. Traci Tapani is Co-President of Wyoming Machine, Inc., a precision sheet metal fabricator. Her business has realized bottom-line results from applying lean practices. Traci was invited to present her lean success story to several hundred of her peers at the national Industry Week convention. July 2008 Dr. Marsha Firestone interacts on a daily basis with women who lead multi-million dollar businesses. Marsha shares her insights, including 10 Tips for Success, into what it takes to reach the million dollar mark and beyond. You will hear real-life strategies and tips for taking your business to the next level in this podcast. Marsha has received many national awards and recognition for her extensive work in supporting women business owners. The WPO was initiated in 1996 as a peer advisory organization for women whose businesses annually gross over two million dollars. June 2008 Jimmy Vee and Travis Miller are two successful marketers who are anti-marketing. That is to say, they don’t believe in traditional marketing efforts as a way for small businesses, entrepreneurial start-ups, and sales people to build their profit centers. They believe the best way to attract customers is through the “gravitational” approach they have developed for hundreds of their clients. Gravitational Marketing® is about attracting the perfect customer who pays more, stays longer and refers everyone they know. Jimmy & Travis will get us on the road to success by sharing the four steps of Gravitational Marketing® in our upcoming podcast. May 2008 Do you know what individual employees contribute to the bottom-line? How does their ability to solve problems, interact with customers or drive results benefit your business? Measuring employee worth may seem like an intangible concept but, it’s not as difficult as you may think. Our guest Mary Gorski will give us tips on how to assess the value of each employee. The information you gain will help you make sound decisions to adjust your strategies in areas such as performance development, staffing re-alignment, hiring and firing. April 2008 Congratulations you’ve made the sale, BUT a sale is not a sale until you get paid. Extending credit to customers is a risk that needs to be managed. Pam Krank is a trade receivables and credit management expert who shares important practices every business should know on this month’s podcast. Jane Welch is an experienced business and bankruptcy attorney who helps us to understand critical strategies for taking action when your customers don’t pay. Prevention is the key to protecting your businesses assets so, don’t miss this important opportunity to learn. March 2008 Have you been knocking on doors and not getting answers? Then this podcast is for you! Internationally recognized sales strategist, Jill Konrath and Enterprising Woman of the Year, Diann Albers will give you the keys to unlocking the doors to bigger customers. Learn proven strategies for defining your target market, connecting with decision makers and getting them to buy from you. You will come away from this discussion more confident in your abilities and motivated to take your selling to the next level. February 2008 If you are interested in creating and sustaining fast growth in your business, you will want to listen to this podcast. Our guests Amy Langer and Maia Haag have consistently generated double and triple digit growth in their businesses. Amy and her partner have taken SALO from start-up to $42 million in annual revenue in five short years. Maia’s company, I See Me!, Inc., is enjoying annual revenues in excess of $4 million and national recognition for innovation and quality. These women are guaranteed to inspire you as they share tips on how to create and manage fast growth. January 2008 In “Fraud- Don’t Let It Happen to You” our expert guests will raise your awareness of the common types of fraud, employee behaviors that may signal fraud, actions to take in case of fraud and tips for fraud prevention. This insightful discussion will help you realize fraud is a real threat to your business and give you practical strategies for reducing the risk of loss due to fraud. “Strategies for Letting Go” delivers practical advice for entrepreneurs to let go of daily tasks, delegate with increased confidence and become more powerful leaders. What’s holding you back from letting go? Listen to two women who have successfully done so. November 2007 “Letting Go to Be the CEO” explores the need for entrepreneurs to elevate their role to CEO in their companies. Our guests share their own stories of “letting go” and discuss how their companies have benefited. Take a moment to reflect on your current role in your business — is it time for you to let go?
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Strategy Financial Management Simple Answers to Questions About Money in Your Business Business Growth Sales Human Resources Marketing The Four Steps of Gravitational Marketing® Operations |
| Previous Guests | |
Jeri Meola, M.A., Satisfaction Management Systems, Inc. |
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